I have been doing Real Estate Photography for going on 6 years now and photographed over 100 homes. I started while working as a professional real estate assistant for a very busy and experienced agent. When I started, the goal was to “wet the appetite” of Internet viewers. Today, potential real estate buyers and sellers expect photos, lots of photos and good photos! I can’t tell you how many people I have spoken with who have told me point-blank that if there aren’t any or many photos and/or the photos are bad or dark, they simply move on to the next listing and do not bother to go see the property. That’s where my tag line came from… Net Appeal, the New Curb Appeal. Real estate photographs are the first line of grabbing the attention of potential buyers. If you want to impress both your sellers AND potential buyers, for heaven’s sake don’t use your cell phone or a small camera! Hire a professional. You’ll be glad you did!
My approach is to show off the room. It’s not about showing off the staging. Viewers want to get a sense of the space and layout of a room. The photos must be light enough to catch the viewers attention when seen in thumbnail format (very small).